Becoming a Marketing Analyst: How to Reach This Role in 2021

Photo by Myriam Jessier on Unsplash

Becoming a Marketing Analyst has emerged on the career plan of many marketers or marketing aspirants recently. The shift that has happened from traditional marketing to digital marketing to the involvement of data in marketing is truly tremendous. In a pool of job options available for marketing roles, there’s a sudden increase in demand for technical skills as the job requirements. Strangely so, the commerce roles are not strictly commerce anymore.

Although we know the requirements and understand the shift in the role well enough, the concept being so fresh and new to the industry, a question often arises in the minds of young aspirers. That being, how one can actually reach the role of becoming a marketing analyst. The reason that I understand this question so well is because I am one of the curious ones for that. I actually found a path though.

Begin with research. As a marketing analyst, it will go a long way.

Doing your research is the first step towards ensuring whether or not you are the right fit for the role or not. Rather, whether this role is a right fit for you or not. Research can include the following points as the crucial factors:

Understand the job description well.

The purpose of a job description should be to explain the role of your daily life as a marketing analyst in simple terms. Although there’s a ton of data out there, the one description that was able to give me all the details I needed was this — “Marketing analysts help companies and organizations decide which products and services to sell, to which customers, at what price.”

That’s it. That honestly is it! I found this extremely appropriate job description with a bunch of other details like the annual average salary, the job listings available for the role and most importantly — how I could actually reach the role on the platform JobTrees.

Use data as the base for all your decision making.

Data is all the rage for a reason. The mere fact that it is the only reliable source of information now. This is because data is factual, not opinionated. I could be sharing my own opinion with you by saying that you should start as a marketing executive to eventually become a marketing analyst based off of my own experience, but the real picture can only be understood with promising data, right?

Finding that promising data however, is a lengthy process. Nonetheless you do find it eventually.

The recent data that I took into consideration to understand the growth rate of the job role said that currently, there are about 20016 job openings available in the US for a marketing analyst. Now that is promising data. It also told me that the average time spent by a marketing analyst in the same role is about 1.7 years. In addition to that, the annual average salary of a marketing analyst in the US as of now is $66,000.

But the path still needed to be understood for reaching the role.

Figure out your own path by relying on the data.

The salary details and the number of job openings are available at large now, thanks to Glassdoor. But who can help me understand the first step I must take to become a marketing analyst as a non-technical professional?

Based off of over 4,000 job roles contributing to a data chart, JobTrees helped me figure out where I must begin.

The interesting part for me of the chart was the fact that each contributing job role was seen to be the prior experience of about 2.50% of the people who made it to becoming a marketing analyst after spending time as a marketing manager, data analyst, risk analyst, marketing executive or more.

Finding the right path for yourself however is a completely individualistic experience. Find your job role or the right fit for yourself on JobTrees as well.

Originally published at

Writer & Digital Marketer

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store